As an entrepreneur with a home office, I’m not exactly always camera-ready every day. I love to shoot impromptu videos when I’m out and about at a speaking engagement, for example. Here are five ideas to create videos for sharing on your social sites: 1. (Could you imagine if Gary Vaynerchuk had done all his wine tasting shows with just images and blog posts? Definitely not the same!) With video, you can look into the lens of the camera and talk with your viewers just as if you were sitting down for a cuppa coffee… or a glass of wine in Gary Vaynerchuk‘s case!! 🙂Īdding video to your social media marketing dramatically enhances your relationship with your community – your friends, fans, followers, subscribers will feel *much* closer to you. When it comes to technology, though, the next best thing to connecting with people in person is… VIDEO! When we’re with someone in person, we can feel their energy, watch their body language, and look into their eyes. No amount of sophisticated technology will ever take the place of connecting live, in person.
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